Hi Borat,
Not the Row name, it is a place holder for the value to be displayed of desired row, i.e. first '&' is for first row in next level of alert row in your macro and similarly second & is for second row, as shown below.
- Alert 1: Action Update in Context: Alert... xxxx
- Row1 (used to fetch calue of first & in alert text)
- Row2 (used to fetch calue of second & in alert text)
Like this you can use 4 &s in alert text.
I would say that you can't maintain the row value in the alert text, which is dynamic in nature, so every time there is some exception, alert text dynamically fetch value from desired row.